"We're not here to sell you beauty, we're here to make you feel good." Founded in 2000, Rituals is the first brand in the world to combine Home & Body cosmetics. Inspired by the wisdom and ancient traditions of Asian cultures, we created an extensive collection of luxurious yet affordable products for home and body. Whether it’s taking a nice long bath or creating a homey atmosphere with the rich scent of Asian incense, Rituals allows you to find happiness in the smallest of things..